Upward

Upward is an 18-month rotational program at Yext where analysts get a deep dive experience into certain areas of the business. Each rotation is designed to flex different skills and will challenge participants to think outside of the box in order to achieve success.

As an independent recruiting program, the goal was to make Upward feel unique but still inclusive of the overall Yext brand. The modular design pulls from the concepts behind the key art illustrations of the Yext brand while the use of colorful gradients represents the ability for growth and new beginnings.

Art Direction: Colleen Kelly

Graphic Design: Millie Ma